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PRIMEDIA Technology Awards Announced
Ten New Products from the 2004 SEMA Show


Our editor judges walked miles of aisles, toyed with tons of products and cast their votes for the best new products at this year's SEMA show. From off road to imports, Euros to racecars, we selected ten memorable items. See the prize winners, the presenters and the products that made our list.

Award: Sport Compact Car
Product: Prodrive Active Shock Technology
Company: Prodrive USA
Address: 17395 Daimler Street. Irvine, CA 92614
Website: www.prodrive-usa.com
Phone: (949) 757-1799
Description: Prodrive Active Shock Technology (AST) is designed to help eliminate the compromise between handling and comfort, enhancing high performance without sacrificing ride quality. AST uses a semi-active shock absorber in combination with its proprietary Ride State Aware(TM) algorithm to ensure optimal control of body and wheel motions, thereby increasing comfort, control and grip.

Award: Street Rod Product
Product: Side Winder Electric Fan Kit
Company: Mattson's Radiator Inc.
Address: 10529 Beach Blvd. Stanton CA 90680
Website: www.mattsonsradiator.com
Phone: 714/826-0357
Description: Powerful (over 2200 cfm) and space-saving (1-7/8" at center), and motor rotates 360 degrees. Designed to clear water pumps. Great solution for cooling hot rods.

Award: Street Performance Part
Product: MetaliCats
Company: Bassani Xhaust
Address: 2900 E. La Jolla Anaheim CA 92806
Website: www.bassani.com
Phone: (714) 630-1821
Description: MetaliCat converters are specifically designed to maximum airflow capacity and contain bricks with heavier wash coat loading that are only 3-1/2" long. The combination of this metallic brick technology and unique case construction allows for maximum airflow and maximum horsepower. 1057 247 Performance-Racing Product

Award: Race Performance Component
Product: LM-1 Digital Wide Band Lambda Meter
Company: Innovate! Motorsports
Address: 27132-A Paseo Espada, #401 San Juan Capistrano CA 92675
Website: www.innovatemotorsports.com
Phone: 949/388-4442
Description: The Innovate LM-1 is a fully digital wide-band air/fuel ratio (lambda) meter with built-in data logging (44min, multiple sessions) Auxiliary Inputs and analog outputs.

Award: Restoration Part/Product
Product: New Magnum
Company: Specialty Wheels Ltd.
Address: 19310 N.E. San Rafael St. Portland OR 97230
Website: www.specialtywheelsltd.org
Phone: 503/491-8848
Description: 17"x8" Magnum-style wheel for 60s thru 70s muscle cars. Oversized for better ride and tire selection.

Award: Off Road Truck/SUV Part
Product: Skyjacker Z-Link Performance Package
Company: Skyjacker Suspensions
Address: 212 Stevenson Street West Monroe, LA 71292
Website: www.skyjacker.com
Phone: 318/388-2608
Description: The Z-Link Performance Package is designed to fit '99 to '04 Ford Super Duty trucks and offers a simple bolt-on conversion to front coil-over springs, and 7" of travel.

Award: Jeep
Product: Edelbrock EFI kit for AMC V8
Company: Edelbrock Corp.
Booth: 22381
Address: 2700 California St. Torrance, CA 90503
Website: www.edelbrock.com
Phone: (310) 781-2222
Description: Soon (early summer 04) AMC and Jeep V8 owners can benefit from the power and performance of Edelbrock's EFI system for AMC and Jeeps V8 engines.

Award: Truck
Product: 1998-2004 Ford Ranger 3.0L Whipple Supercharger System
Company: Whipple Superchargers
Address: 3292 N. Weber Ave. Fresno CA 93722
Website: www.whipplesuperchargers.com
Phone: (559)442-1261
Description: Complete bolt-on emissions-legal independent twin-screw supercharger system that features a recalibrated factory ECU and over 40% more power across the entire rpm range.

Award: American Motorcycle
Product: HLY-6000 Custom Instrumentation
Company: Dakota Digital Inc.
Address: 4510 W. 61st St. N. Sioux Falls SD 57107-0256
Website: www.dakotadigital.com
Phone: 605/332-6513
Description: The HLY-6000 is a custom instrumentation designed for Harley Davidson motorcycles.

Award: Lowrider
Product: Chrome FX Paint
Company: ALSA Corporation
Address: 2640 E. 37th Street N. Vernon, CA 90058
Website: www.alsacorp.com
Phone: (323) 581-5200
Description: The ChromeFX(TM) Coating System produces a mirror-like, chrome finish on almost any product surface, that looks and feels just like real metal plating. ChromeFX(TM) is an alternative to traditional chroming, is low cost, simple to apply and environmentally.

 
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Prodrive's Active Suspension Technology

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Prodrive's representatives accepting the award

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Side Winder Electric Fans

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Street Rodder's Brian Brennan announces the Street Rod award.

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Bassani's MetaliCats high-performance catalytic converter

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A representative from Bassani was kind enough to bring some helpers to receive its award.

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Innovate! Motorsports has its LM-1 oxygen sensor meter with 44 minutes of logging which won the Race Performance award

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Specialty Wheels won an award with its Magnum wheels for '60s and '70s American muscle cars.


Mopar editor Donald Farr was on hand to give Specialty its award

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Skyjacker won an award with its Z-Link suspension for Ford Super Duty truck line.

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Primedia's Kevin Wilson presents Skyjacker its award.

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You will have to wait until summer 04 to get your hands on this Edelbrock EFI conversion for Jeep and AMC V8 engines.

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JP Magazine's presents John Cappa presents Edelbrock its award.

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This Ford/Whipple supercharger kit fits 1998-2004 Ford Rangers equipped with 3.0L engines

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Dakota Digital won an award for its Harley Davidson replacement gauges.

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ALSA's Chrome FX DIY paint contains metal particles for a durable, shiny chrome-like finish.

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Lowrider Editor, Ralph Fuentes, presents ALSA with its award.